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Silk Cube silk products become a "national gift"

Time:2018-01-31

The first Silk Road (Dunhuang) International Cultural Expo opened in Dunhuang, Gansu province, on Monday. The reporter learned yesterday from Suzhou Silk Cube Home Textile Technology Co., LTD., that during the expo, silk scarves made by Silk Cube will be presented to the guests as souvenirs. This is also the sixth time that the silk boutique produced by the company has been sent as a "national gift".

During the Fourth Meeting of China and Central and Eastern European Countries held in November last year, a batch of silk portraits made by Silkcube were sent as a precious "state gift" to the leaders of the 16 participating countries through diplomatic protocol channels. In July this year, the Bureau of Surveying, Mapping and Geographic Information of Gansu Province, which has long heard of the "national gifts" made by Silkcube, invited Silkcube to provide samples and participate in the selection of the "national gifts" of the Cultural Expo. With excellent technology and quality, Silkcube beat the two silk enterprises in Yiwu and Guangzhou in terms of pattern, material, printing clarity and gloss, and successfully passed the selection.

"This is an international expo, so we offered three plans, and after the other side selected one, it changed and adjusted the plan many times before the final draft." Xu Xiaoye, deputy general manager of Silk Cube, introduced that as a "national gift" of Gansu Province tourism map silk scarf with "colorful Gansu, big dream Dunhuang" as the theme, the use of elements and patterns that can represent regional characteristics, can greatly reflect the customs and customs of the northwest, so that the product has both artistic and practical.

It is understood that the silk scarf is 170 cm long and 85 cm wide, with blue as the main color, and is skillfully matched around the flying stupa, camel and eagle, snow mountain grassland, desert lake and other scenery, marking 185 representative scenic and cultural resorts in Gansu one by one, giving people a charm of ancient Silk Road while fully displaying Gansu's rich tourism resources. "After the product was delivered to Gansu on September 11, the customer was very satisfied." Xu Xiaoye said happily.

In addition to strengthening customized features, in the past two years, Silcube has been constantly seeking change and innovation in scientific and technological research and development, product quality, and market planning. This year, on the basis of taking the business model of direct operation, monopoly chain, franchise agent and self-operated export, Silk Cube grasped the opportunity of "Internet +" and made full use of TV shopping platform to expand sales channels, and sales in the first eight months rose by 20% year-on-year. Not long ago, Silkcube also obtained the silk logo use certificate issued by the China Silk Association, and cross-border cooperation with high-end and boutique homestays has further launched the brand.

It is reported that the Dunhuang Cultural Expo is currently a comprehensive expo with the theme of "Belt and Road" international cultural exchanges, with more than 1,500 representatives from 86 countries and 5 international and regional organizations participating. (Reporter Yang Hua Intern Reporter Zhou Chengyu)

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